Jeff Lefler's Blog

Perspective of a Canada Bread Franchisee

Revisited: What Would You Do For A New Call?

Posted by Jeff Lefler on September 10, 2010

Feburary 1st, 2009 I posted What Would You Do For A New Call?

Highlights:

 - CBCL puts changes in place and decisions are made based on dollars and costing.  Simple, business oriented. Think of all the measures put in place to either make CBCL more money or protect from loss of money.  When it comes to new business being handed out you would think CBCL would make sure that the most efficient, reliable and skilled franchisee would get the business to ensure that CBCL makes the most money possible.  Yet that does not seem to be the case.

 - Actually there never really is a consistent reason for the rewarding of new calls to franchisees.

 - What does that do to the network?  How does that help instill productive competition between franchisees?  All it does is create suspicion and discontent between the franchisees in a depot. 

 - So why does CBCL do it that way?

 - I would hope it’s because they’ve been lax on trying to improve the process, but I’m sure to a certain extent they want the discontent.  They want franchisees to be focused on issues and concerns at the depot.  They want franchisees to distrust each other (just enough) so that CBCL does not have to worry about all working as one. 

 - I’d like to propose a (hopeful) solution.  It’s a start and I’m sure it could be tweaked a little but it offers a positive, productive environment that pushes franchisees to compete but takes the distrust out of the equation.  Franchisees need to be offered a quantitative analysis of how they can obtain new business.

 - When a new call opens up and franchisees bid on that call each franchisee should be graded out of 60 points.

One Response to “Revisited: What Would You Do For A New Call?”

  1. Earth Bread said

    I think accounts should be decided among the dealers themselves. If we start to fight amongst dealers, the company will see a rift amongst us, and the strength of the NBN will suffer. When a posting goes up, all dealers interested should get together, and decide who should get it, and what calls they may want to part with to give to other dealers involved. Once there is an agreement, only one proposal should be submitted.

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